ANZ to rebrand acquired Indonesian RBS assets
Australia & New Zealand Banking Group (ANZ) plans to rebrand its recently acquired British lender Royal Bank of Scotland (RBS) assets in
"We will go through regulatory approvals first and then we will rebrand. But yes, our aim is to combine the acquired businesses and call it ANZ," Asia Pacific CEO Alex Thursby told a media briefing.
According to Thursby, ANZ would not target the mass market, but focus on institutional banking and the more affluent end of the retail market.
"Generally across Asia Pacific, I would like to have a balance, around about 55% institutional and 45% retail and wealth," he said, adding that ANZ would have a similar strategy once it had obtained its banking license in
